Welcome to Superbrands Lebanon
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work we do at Superbrands is recognised through our books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular countrys markets and methods of business. The Superbrands Council members are asked to score brands from a list provided by our researchers (we list all brands available in the country that are widely available) and the scoring is tabulated to result in the top scoring brands being designated as Superbrands.
The Superbrands are then notified of their status as Superbrands and are invited to take part in the Superbrands book and Tribute Event. All Superbrands, regardless of whether they participate in the book or not, are awarded the Superbrands trophy. Participating brands receive their award at the Tribute Event and non-participating brands receive theirs by courier.
The Tribute Event is a high profile, premier marketing occasion attended by the media which brings considerable media exposure for the Superbrands members.
Superbrands events are attended by representatives from all the Superbrands and what is probably the largest collection of senior brand guardians (including Chief Executives and Managing Directors) at any event in the calendar year.
To be voted as a Superbrands by our independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of your brand's exceptional status.